Haley Nash-Thompson
Marketing & Social Media
WORK EXPERIENCE
Restaurant Success Co-op
Toast Inc.
Winter 2023 - Summer 2022
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• Prepared customer strategic business reviews by pulling data and reports from Salesforce to capture key takeaways and next steps
• Leveraged data and analytics tools to analyze customer performance metrics, and prepared strategic business reviews highlighting areas of improvement and opportunities for growth
• Streamlined team processes by introducing team members to Tango, reducing time spent on repetitive customer calls, and allowing team members to focus on high-priority calls and projects
• Managed external customer outreach efforts through a variety of tools, including SimpleTexting, Gmail Mail Merge, and SlyBroadcast, resulting in increased engagement and higher response rates
Communications Assistant
Career Development Center
Spring 2021 - Winter 2022
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Coordinated communication for the office across networking resource platforms including social media, LinkedIn, and the website.
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Increased reach and organic engagement on social media by 353% and leveraged Instagram to drive 1,050% more website visits.
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Maintained web content and design to ensure a functional, accurate, and up-to-date website interface for the department.
Co-President & External Communications Coordinator
Women in Business
Spring 2021 - Present
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Led a team of 140 members in organizing events and initiatives to support the advancement of women in business.
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Collaborated with the club's executive board to plan and execute successful events, including networking events with alumni and industry professionals, speaker series, and career development workshops.
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Managed external communications by serving as the point of contact for companies and organizations interested in networking.
Licensing Intern
vineyard vines
Summer 2022
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Drove sales by supporting accounts with order entry, copy forms, digital images, and daily account maintenance on BlueCherry.
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Curated licensed products with sports leagues like the NFL, MLB, PLL, and NHL, as well as NCAA colleges and universities.
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Analyzed corporate accounts utilizing prior selling reports and order analysis to encourage growth within promising accounts.
Marketing Coordinator
The Wine Bar
Spring 2022
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Developed a comprehensive strategy that aimed to increase traffic flow by 200% within the next calendar year, implementing market development, product development, and market-penetration strategies to achieve this goal.
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Spearheaded five projects to increase traffic during the off-season by partnering with community organizers and businesses.
Social Media Manager
Quinn and Hary Marketing
Connecticut Tourism Office
Fall 2020 - Winter 2021
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Delivered monthly content calendars with engaging copy aligning with Visit CT’s seasonal pitches for the Mystic Country region.
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Published 10 articles on CTVisit.com and wrote over 30 articles covering tourism to Mystic Country, showcasing the region's attractions, and garnering positive media coverage.
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Led successful social media campaigns that increased engagement by 380% on Facebook and 55% on Instagram, and boosted organic page impressions by 191% and 65%, respectively.
PR and Marketing Intern
Quinn and Hary Marketing
Summer 2020 - Fall 2020
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Composed engaging and informative tourism articles for the Eastern Regional Tourism District (ERTD) and crafted engaging blog posts for Charter Oak Federal Credit Union.
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Drafted and edited newsletters for various accounts, including the City of New London and Advanced Groups LLC, ensuring that content was compelling and accurately reflected each organization's goals and objectives.
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Collaborated with the Public Relations department on several projects with the City of New London and Olde Mistick Village to develop effective communication strategies and messaging.
Project Management Intern
vineyard vines
Summer 2021
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Contributed directly to testing and managing for Project CHAPPY: the integration of their point-of-sale and omnichannel system.
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Smoke-tested connections between interfaces to assess usability and effectiveness of cross-functional partners and software.
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Researched systems to better integrate omnichannel features that offer customers a seamless experience from online to in-store.
President & Publicist
Skidmore Sailing Club
Winter 2021 - Fall 2022
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Oversaw team operations and positively represented the team to SGA by securing an increase of 300% funding for the team budget.
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Coordinated team events and practices, successfully managing logistics for intra-squad regattas.
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Developed and executed a comprehensive publicity campaign, resulting in a 900% increase in active team membership.
Publicist
Skidmore Outing Club
Spring 2020 - Summer 2020
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Managed Instagram and Facebook accounts for the college’s largest club during the switch to remote learning due to COVID-19.
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Collaborated with club leaders to identify and promote outdoor activities that could be safely enjoyed while adhering to social distancing guidelines.
Marketing Intern
Paula Faerman Photography
Spring 2020 - Summer 2020
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Organized the company's marketing calendar, overseeing the development and execution of all marketing initiatives.
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Developed creative content ideas for the company's social media marketing plan, leveraging research on SEO and social media hashtags to drive engagement and increase online presence.
Sales Photographer
Magic Memories
Summer 2019
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• Communicated with thousands of guests per day through sales of photography and taking photos around the park
• Served as a salesclerk for photos to about 20 to 40 customers per hour for 6 hours each day