ACADEMIC PROJECTS
Research Assistant: The Power of Pants
Honors Forum Capstone
September 2022 - December 2022
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​Research Topic: Exploring the history of women wearing pants in politics
Supervisor: Prof. M. Sanghvi (Finance Commissioner in Saratoga Springs)
• Conducted extensive literary reviews to research the complex historical relationship between female fashion and politics
• Utilized online and physical resources to compile a comprehensive bibliography of relevant sources, including books, articles, and academic journals to help refine questions and methodology for Professor Minita Sanghvi’s future research and book publishingResearch Topic: Exploring the history of women wearing pants in politics Supervisor: Prof. M. Sanghvi (Finance Commissioner in Saratoga Springs, NY)
Strategy Capstone Executive Presentation
Business Strategy - MB 349
October 2022 - December 2022
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Harvard Business Review Case: The Social Media Wars: Snap vs. Facebook vs. Tiktok (vs. BeReal etc.)
For our senior capstone, my group served as strategic consultants by presenting an analysis of the current social media market, projected demand trends, and pitched recommendations for the long-term winner of the social media war to external executives.
Coaching Executive Presentation
Coaching & Mentoring - MB 240
September 2022 - December 2022
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• Served as a coach for five students enrolled in MB 107: Intro to Management and Business, guiding them through a semester-long project to identify a feasible strategy for Target to increase operating profit by 10% by 2027
• Conducted regular check-ins to ensure that the team was meeting project milestones and adhering to established timelines
• Worked closely with the students to refine research questions, develop clear research methodology, evaluate market trends and financial data to support their strategic recommendations
• The team's final project was recognized as one of the top presentations in the course, and the strategies they proposed were praised by Target’s executives and other C-Suite executives for their innovation and feasibility
Grow@Nordson Case Competition
Nordson Corporation
May 2021
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As a participant of Grow@Nordson's Case Competition, my group found a solution to further differentiate Nordson from their competition through a digital strategy and digital technologies that we delivered extraordinary customer experiences, deepened customer relationships and insights, saved time and resources, and accelerated growth.
Branding and Marketing Project
Branding and Marketing Communication - MB 351C
February 2021 - May 2021
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The goal of this project was to develop a brand idea for a real-world client, Monvieve, and present the brand idea to the founder of the company, along with supporting knowledge and insight. This project had three main focuses: the Discovery Phase, the Strategic Phase, and the Immersive Development Phase that comprised the final presentation to the client. Monvieve is a luxury handmade wedding veil company rooted in the fashion headquarters of Milan, Italy and New York, New York.
B-Corporation Marketing Project
Foundations of Marketing - MB 214
March 2020 - May 2020
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The project was to analyze the current marketing strategy of a B-corporation and to determine how socially responsible they were as a company. I researched and studied their company demographics, branding, and competitors to get a deeper sense of the company and its marketing strategy. Further, I proposed a new marketing strategy that involved changes to their target marketing, pricing, promotion strategies, and distribution. From my analysis of Patagonia Inc., I found that they have very sustainable practices and their brand statement holds true that they are a socially responsible business.​
MB 107 Executive Presentation
Business and Organizational Management - MB 107
September 2019 - December 2019
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The Management and Business Executive Presentation, a rigorous project where I, and a small team, evaluated and analyzed Walmart and developed a business plan to increase Walmart’s operating profit by $500 million over the baseline in 2024. I cooperated with a team to create a marketing strategy and later presented this to visiting business executives. As a team, we integrated research data to brainstorm creative recommendations and conducted extensive research to learn about Walmart’s demographics, products, and markets. We then used this data to identify new markets that could be potential outlets and compiled all findings into a PowerPoint presentation to present to six business executives.
